How to Build a Wholesaling Website

Building a wholesaling website is a difficult endeavor but one that can pay out well in the future if done correctly. That’s because many people who are desperate to sell their house turn to Google to find information and ultimately end up on a local wholesaler’s website for information.

We built a new website in a market we had never operated in before, and were able to get its rank to #1 for some competitive terms in just 14 days.

Building A New Real Estate Wholesaling Website

Building a wholesaling website is one of those things you put on your to-do list, but then you push it back month after month. It is hard, especially if you aren’t tech-savvy and have never built a website before.

There are a couple of ways to set up your site. The hard way is to get your own WordPress site, set up your themes, and write all original content. That’s how RealEstateInvesting.org is built. But then again, this isn’t a wholesaling site and it’s created by people with a lot of technical know-how and search engine optimization experience.

Another option is to use a service that takes care of all the back-end tech work for you and provides you with the basic content you need to get started. All that’s left is to stick in some pictures and edit things to make them about you and your local market. We’ve reviewed every major wholesaling website service and we have a couple of recommendations depending on your level.

Here’s how simple it is to set up an Investor Carrot website.

Setting Up Your Wholesaling Website

First, head over to Investor Carrot and choose the plan that works for you. Probably the Core or Pro plans, depending on how many sites and features you want.

Pop in your information there and click next. After a few clicks, you’ll get to this screen.

Choose a site to fit what you are doing. You can have a site to attract owner financing, rent-to-own, cash buyers, motivated sellers, etc. Even though there are options to build multiple websites, it’s recommended you work on one at a time and perfect it first. That way you don’t make the same mistake 3 times and then have to fix it 3 times.

Next, you’ll have to point your domain name at your Investor carrot site. It’s super easy and only takes about 15 seconds. Just follow these simple instructions:

Now your setup is complete! Pretty easy, right?

Now, you can go ahead and start editing your content, graphics, colors, etc. If you want. You don’t have to yet as the entire site works out of the box. First, get your wholesaling website set up and personalized to you and your market. Then, once that is complete, you can start growing your content and ranking your website in Google.

Growing Your New Wholesaling Website

The goal for your wholesaling website should be to rank on the first page of Google for the term “sell my house fast in [city]”. That’s the top search term so you want to try to dominate that.

We built an example wholesaling website to demonstrate how to build wholesaling websites. after a couple of weeks of collecting data, the search results looked something like this.

Pretty bad, right? The site is basically in Google oblivion. You can see that the website got zero clicks, only a handful of impressions, and was only in the top 50 results for one search term.

There are a few reasons why the search results are so bad, so let’s talk about growing the site next.

Strategies for Emerging from the Sandbox

Consistent Content Creation

• Develop a Content Calendar: Plan and schedule your content in advance. This ensures a steady stream of material, keeping your site dynamic and engaging. A content calendar helps in organizing topics, managing publishing dates, and maintaining a consistent theme across your website.
• Diverse Content Formats: Don’t limit yourself to just articles or blog posts. Incorporate a variety of formats like videos, podcasts, infographics, and interactive tools. This not only caters to different audience preferences but also makes your website more engaging and shareable.
• User-Generated Content: Encourage your visitors to contribute content, such as testimonials, stories, or Q&A sessions. This not only provides fresh content but also increases user engagement and trust.

2. Understanding Your Market

• Market Research: Conduct thorough research to understand the needs, challenges, and preferences of your target audience. Use surveys, social media listening, and competitor analysis to gather insights.
• Localized Content: Create content that addresses local real estate trends, laws, and market conditions. This helps in establishing your website as a local authority and makes it more relevant to your target audience.
• Problem-Solving Content: Focus on creating content that solves specific problems or answers common questions your target audience might have. This positions your website as a helpful resource, encouraging repeat visits and shares.

3. SEO Optimization

• Keyword Research: Identify the keywords and phrases your target audience uses when searching for real estate services. Use these keywords strategically in your content, titles, meta descriptions, and URLs.
• On-Page SEO: Ensure that each page on your website is optimized for search engines. This includes optimizing title tags, meta descriptions, header tags, and images.
• Technical SEO: Improve your website’s technical aspects, such as site speed, mobile responsiveness, and secure connections (HTTPS). A technically sound website is favored by search engines and provides a better user experience.

4. Quality Over Quantity

• In-Depth Articles: Write comprehensive articles that cover topics thoroughly. This not only provides value to your readers but also positions your website as an authoritative source of information.
• Evergreen Content: Create content that remains relevant over time. This type of content continues to attract visitors long after it’s published.
• Regular Updates: Keep your content updated. Regularly revisiting and updating your existing content keeps it fresh and relevant, which is favored by search engines.

5. Engaging with Your Audience

• Interactive Features: Implement features like comment sections, forums, or live chats to encourage interaction. This increases user engagement and time spent on your site.
• Social Media Integration: Use social media to promote your content and engage with your audience. Share your content on various platforms and encourage discussions and shares.
• Feedback and Surveys: Regularly seek feedback from your visitors through surveys or feedback forms. This not only provides valuable insights but also makes your audience feel valued and heard.

Building a Strong Online Presence

1. Analyzing Competitors

• Competitive Analysis Tools: Utilize tools like SEMrush or Ahrefs to analyze your competitors’ online strategies. Look at their keyword usage, backlink profile, content strategy, and social media presence.
• Identifying Gaps: Find areas where your competitors are lacking. This could be specific types of content, user engagement strategies, or niches they haven’t explored. Capitalize on these gaps to differentiate your website.
• Learning from Successes: Observe what is working well for your competitors. This could be a particular content format, marketing campaign, or user interface design. Adapt these successful strategies to fit your unique brand and audience.

2. Local SEO

• Google My Business: Set up and optimize your Google My Business listing. This is crucial for local SEO as it enhances your visibility in local search results and Google Maps.
• Local Keywords: Incorporate local keywords into your website’s content. Phrases like “real estate wholesaling in [City]” or “sell house fast in [Area]” can help you rank higher in local search queries.
• Community Engagement: Engage with local online communities and forums. Participate in local events and share your experiences on your website and social media. This not only boosts your local presence but also helps in building a loyal local following.

3. Building Backlinks

• Quality over Quantity: Focus on acquiring high-quality backlinks from reputable websites. One high-quality backlink can be more beneficial than dozens of low-quality ones.
• Guest Posting: Offer to write guest posts for well-regarded real estate or local business blogs. This can provide valuable backlinks and expose your brand to a wider audience.
• Local Partnerships: Partner with local businesses and organizations for mutual promotion. This can lead to natural backlink opportunities and increased local visibility.

4. Creative Link Building

• Resource Creation: Create valuable resources like e-books, guides, or market reports that others in your industry would want to link to.
• Infographics and Visual Data: Develop engaging infographics or visual representations of data relevant to real estate wholesaling. These are highly shareable and can attract backlinks.
• Webinars and Online Workshops: Host webinars or online workshops on topics related to real estate investing. Promote these events across various platforms to attract a broader audience and potential backlinks.

5. Regular Analysis and Adaptation

• Performance Tracking: Regularly monitor your website’s performance using tools like Google Analytics. Track metrics such as visitor behavior, traffic sources, and conversion rates.
• Adapt Based on Data: Use the insights gained from analytics to refine your strategies. If certain types of content or keywords are performing well, focus more on those areas.
• Stay Agile: Be prepared to adapt your strategies based on market trends, algorithm updates, or changes in user behavior. Flexibility is key in the dynamic digital landscape.

6. Staying Updated with SEO Trends

• Continuous Learning: Stay informed about the latest SEO trends and updates. Follow industry blogs, attend webinars, and participate in online forums.
• Algorithm Updates: Pay close attention to updates from major search engines like Google. Adjust your SEO strategies accordingly to ensure compliance and optimal performance.
• Innovative Tactics: Experiment with new and innovative SEO tactics that could set your website apart from the competition. This could involve new types of content, advanced SEO techniques, or novel marketing strategies.

Leveraging Competition

1. Analyzing Competitors

• In-depth Competitor Research: Conduct a thorough analysis of your competitors’ websites and online presence. Look at their content strategy, user interface, customer engagement, and overall online marketing approach.
• SWOT Analysis: Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on your competitors. Understand their strengths to learn from them, identify their weaknesses to differentiate yourself, spot opportunities they might be missing, and be aware of threats in the industry.
• Monitoring Competitor Activity: Regularly monitor your competitors’ activities, such as changes in their website, new content published, or marketing campaigns they launch. This can provide insights into their strategy and market trends.

2. Local SEO

• Optimizing for Local Search: Ensure your website is optimized for local search terms. This includes not only incorporating local keywords but also ensuring your website appears in local directories and has local backlinks.
• Local Community Engagement: Actively engage with your local community both online and offline. Participate in local events, sponsor local activities, and be active in local online forums and social media groups.
• Local Partnerships and Collaborations: Build partnerships with local businesses and influencers. This can help in creating a strong local network and can also lead to valuable backlinks and referrals.

3. Unique Value Proposition (UVP)

• Identifying Your UVP: Clearly define what sets your real estate wholesaling business apart from your competitors. This could be your expertise, unique services, client success stories, or community involvement.
• Communicating Your UVP: Ensure that your unique value proposition is clearly communicated across all your marketing materials, website, and social media platforms. This helps in attracting clients who are looking for what specifically you offer.

4. Customer Feedback and Testimonials

• Leveraging Customer Reviews: Encourage satisfied clients to leave reviews on your website and other platforms like Google My Business. Positive reviews can significantly enhance your credibility and attract new clients.
• Case Studies and Success Stories: Publish detailed case studies or success stories of your clients. This not only showcases your expertise but also provides real-life examples of how you’ve helped clients, which can be a powerful tool against competitors.

5. Continuous Market Research

• Staying Informed About Market Trends: Keep yourself updated with the latest trends in real estate wholesaling. Attend industry seminars, subscribe to relevant publications, and follow thought leaders in the field.
• Adapting to Market Changes: Be agile and ready to adapt your strategies based on market research. This could involve shifting your focus to different property types, adjusting your marketing strategy, or adopting new technologies.

6. Innovative Marketing Strategies

• Exploring New Marketing Channels: Don’t limit yourself to traditional marketing channels. Explore and experiment with new platforms and technologies like virtual tours, augmented reality, or targeted social media advertising.
• Content Marketing: Develop a strong content marketing strategy. This can include blogging, creating informative videos, or offering free webinars. Content marketing can help establish your authority in the field and set you apart from competitors.

Accelerating Growth with Backlinks

1. Quality over Quantity

• Focus on Relevance: Prioritize backlinks from websites that are relevant to real estate and wholesaling. Relevant backlinks are more valuable as they signal to search engines that your website is an authority in its niche.
• Authority Sites: Aim to get backlinks from high-authority websites within the real estate industry. These could include well-known real estate news sites, influential blogs, or industry associations.
• Avoiding Toxic Links: Be cautious of backlinks from low-quality or spammy websites. These can negatively impact your SEO efforts. Regularly audit your backlink profile and disavow harmful links.

2. Guest Posting

• Targeted Outreach: Identify and reach out to real estate blogs or websites where your target audience is likely to visit. Offer to write guest posts that provide value to their readers.
• Quality Content for Guest Posts: Ensure that the content you provide is high-quality, informative, and unique. This increases the likelihood of it being accepted and appreciated by the host site’s audience.
• Building Relationships: Guest posting should also be about building long-term relationships with other website owners. This can lead to more collaboration opportunities in the future.

3. Local Partnerships

• Collaborating with Local Businesses: Partner with local businesses related to real estate, like mortgage brokers, home inspectors, or law firms. This can lead to natural backlink opportunities on their websites or through joint marketing efforts.
• Community Involvement: Get involved in local community events and sponsorships. Often, event websites and local news outlets will link back to your website in acknowledgment of your participation or sponsorship.

4. Resource Creation

• Developing Comprehensive Guides: Create in-depth guides on topics related to real estate wholesaling. These can become go-to resources that others in the industry would reference and link to.
• Interactive Tools and Calculators: Develop useful online tools or calculators (like a property ROI calculator). These tools can attract backlinks from users who find them valuable for their own websites or blogs.

5. Infographics and Visual Data

• Creating Shareable Infographics: Design infographics that present data or concepts related to real estate wholesaling in an engaging visual format. Infographics are highly shareable and can attract backlinks when used by others.
• Utilizing Data Visualization: Use data visualization to present market trends or statistics. Unique and insightful visualizations are more likely to be shared and linked to.

6. Webinars and Online Workshops

• Hosting Educational Events: Organize webinars or online workshops on topics of interest to property sellers, buyers, or fellow wholesalers. These events can attract backlinks from attendees, industry blogs, and event listing sites.
• Collaborations for Webinars: Collaborate with industry experts or influencers for webinars. This not only adds credibility but also leverages their audience, increasing the potential for backlinks.

7. Leveraging Social Media

• Promoting Content on Social Platforms: Use social media platforms to promote your content, tools, and events. While social media links are typically nofollow, they can lead to increased visibility and organic backlinking from other websites.
• Engaging with Influencers: Connect with real estate influencers on social media. If they share your content, it can lead to increased exposure and backlink opportunities.

8. Regular Backlink Audits

• Monitoring Your Backlink Profile: Regularly audit your backlink profile using tools like Ahrefs or Moz. This helps in tracking the growth of your backlinks and identifying any potentially harmful links.
• Analyzing Backlink Strategies: Use these audits to understand which backlink strategies are most effective for your website, allowing you to refine your approach over time.

Continuous Improvement and Adaptation

1. Performance Tracking

• Utilizing Analytics Tools: Regularly use tools like Google Analytics to gain insights into your website’s performance. Track metrics such as page views, bounce rate, session duration, and conversion rates to understand user behavior.
• Setting Performance Benchmarks: Establish clear benchmarks for your website’s performance. Regularly compare current data against these benchmarks to assess progress and identify areas needing improvement.
• Heatmaps and User Behavior Analysis: Implement tools like heatmaps to visually understand how users interact with your website. This can reveal which areas of your site are most engaging and which parts are being ignored.

2. Adapt Based on Data

• Data-Driven Decision Making: Make decisions based on the data collected from your analytics tools. For example, if certain blog topics drive more traffic, consider focusing more on those topics.
• A/B Testing: Regularly conduct A/B testing on various elements of your website, such as headlines, call-to-actions, and page layouts, to determine what works best in engaging and converting visitors.
• Feedback Loops: Create mechanisms for receiving and implementing feedback from users. This could be through surveys, feedback forms, or direct communication channels like social media or email.

3. Stay Agile

• Responsive to Market Changes: Be quick to adapt to changes in the real estate market, search engine algorithms, or user preferences. This agility allows you to stay relevant and competitive.
• Innovative Approach: Always be on the lookout for innovative ideas and technologies that can enhance your website and service offerings. This could include virtual property tours, AI-driven property valuation tools, or advanced CRM systems.
• Continuous Learning: Stay informed about the latest trends in real estate, digital marketing, and website design. Attend webinars, subscribe to industry newsletters, and participate in relevant online communities.

4. Regular Content Updates

• Refreshing Existing Content: Periodically update your existing content to keep it current and relevant. This is particularly important for evergreen content and articles based on market data or trends.
• Expanding Content Offerings: Continuously look for opportunities to expand your content offerings. This could be through new blog categories, video content, podcasts, or downloadable resources.

5. SEO Evolution

• Keeping Up with SEO Trends: SEO is an ever-evolving field. Stay updated on the latest SEO practices and algorithm updates from search engines to ensure your website remains optimized.
• Technical SEO Maintenance: Regularly check and maintain the technical aspects of SEO, such as site speed, mobile responsiveness, and structured data, to ensure optimal performance.

6. Community Engagement and Brand Building

• Active Community Participation: Engage with your audience through social media, forums, and local events. Building a community around your brand can lead to increased loyalty and word-of-mouth referrals.
• Building a Strong Brand Identity: Work on building a strong, recognizable brand. This includes consistent messaging, visual identity, and a unique voice in your content and interactions.

7. Leveraging Emerging Technologies

• Exploring New Technologies: Keep an eye on emerging technologies that can be leveraged for your business, such as augmented reality for virtual property tours or blockchain for secure transactions.
• Digital Innovation: Consider how digital innovations can improve your business processes, customer experience, or marketing strategies.

How to Build a Wholesaling Website – Conclusion

Developing a thriving real estate wholesaling website is a complex yet rewarding endeavor that demands a strategic approach. Key to this journey is a deep understanding of your target market, the creation of compelling and superior content, and the effective implementation of SEO techniques. Harnessing the insights gained from competitor analysis is crucial, as it shapes your unique offerings and helps differentiate your site in a crowded marketplace. Emphasizing local SEO and fostering connections within your community enhances your relevance and presence in your specific market.

The role of backlinks in establishing online authority is undeniable. Prioritizing high-quality links from respected sources will significantly elevate your site’s visibility and trustworthiness. Innovatively utilizing resources like infographics and hosting online events not only enriches your site’s content but also attracts essential backlinks.

Adaptability is key in the ever-changing digital realm. Continuously monitoring your site’s performance, making data-informed adjustments, and remaining flexible to market and technological shifts are essential for ongoing growth. Keeping your content fresh, staying abreast of SEO advancements, and consistently engaging with your community and strengthening your brand are vital for maintaining a loyal and engaged audience.

By embracing these strategies, you are well-equipped to navigate the intricacies of the online real estate wholesaling landscape. With commitment, the ability to adapt, and a focus on continual enhancement, your website can emerge as a prominent player in the real estate wholesaling sector, fostering growth and success for your venture.